Laz Smith is a Co-Founder of Apero Label - an elevated maternity fashion label redefining the mum uniform. Together with his wife Rachel, they have bootstrapped the label from the lounge room to a global brand, empowering women along the way.

Laz is also the creative director of Impact Media, a content agency working with top tier brands to deliver content that speaks directly to customers in an authentic and aesthetic way.

Areas of Expertise:

• Brand
• Business Strategy
• Film Production & Photography
• Management & Leadership
• Marketing
• Transformation & Growth
• Websites