Freelancing Foundations: Starting and Growing Your Own Business

19 - 20 FEBRUARY 2025

Brisbane Business Hub, Level 4/260 Queen Street, Brisbane City QLD, Australia

Are you considering transitioning from a traditional 9-5 job to start your own freelancing or consulting business? Or have you recently started but are facing challenges? This workshop is designed to provide you with the essential knowledge and skills to succeed.

Join Mel Loy, as she shares her extensive experience in building a successful freelancing business. This interactive session will cover the fundamentals of setting up your business, attracting clients, pricing your services, and maintaining a sustainable business model.

You'll learn:

  • Freelancer Foundations: How to set up your business right from the start, to avoid a lot of pain and unnecessary cost later on. Learn about different types of business structures, financial systems, and the legal and insurance considerations that will protect your business.
  • Building a client base: Learn how to attract your ideal client from the very start, and hit the ground running from day one with a clear offer, and compelling brand.
  • Pricing and proposals: There's an art to the winning proposal! Learn what your proposal should include, and how to price your services so they reflect your expertise and the value you bring to the client.
  • Sustainable business: Learn tactics to stay on the radar and keep the work coming in, month after month. We'll also touch on future strategies - whether to grow and scale, or stay small and simplify.

PRESENTERS

Mel Loy, Founder & CEO, Hey Mel! Communication & Training.

Mel Loy is the Founder & CEO of Hey Mel! Communication & Training. With over 20 years of experience in corporate communication, Mel transitioned to freelancing in 2020 and has since built a successful business generating over half-a-million dollars annually. She leads a team of sub-contractors and has achieved this success without spending on advertising. Mel is also the President of the Queensland chapter of IABC and hosts the podcast "Less Chatter, More Matter."

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