Susannah George is an Australian media entrepreneur and the Founder and Managing Director of Urban List, Australia and New Zealand’s largest independent lifestyle and culture media brand. She launched Urban List in 2011 from her bedroom, identifying a gap for trusted, curated recommendations that reflected how people actually live, eat, travel and connect in cities. What began as a local guide has since grown into a multi‑city, multi‑market platform reaching millions of readers across Australia, New Zealand and internationally.

Under Susannah’s leadership, Urban List has evolved into a category‑defining media business, combining editorial authority, commercial creativity and community influence. The company now connects more than three million culture‑seekers with thoughtfully curated content across food, travel, fashion, events and experiences, while partnering with some of the country’s most recognisable brands.

As Managing Director, Susannah has overseen Urban List’s strategic expansion, brand reinvention and long‑term sustainability, navigating rapid audience growth, evolving media economics and cultural shifts. She is widely respected for her candid leadership style and openness about the realities of scaling a business, particularly while navigating motherhood, neurodiversity and personal reinvention. Her approach centres on clarity of priorities, strong culture and adaptive leadership in complex environments.

Susannah is also a sought‑after speaker and industry voice on entrepreneurship, media, leadership and brand building. She has been featured across leading publications including Forbes Australia, Mediaweek and F Magazine, and regularly appears at business and creative conferences. Through her work with Urban List, Susannah George continues to shape how modern media brands are built - placing audience trust, cultural relevance and human connection at the centre of sustainable growth.