Petina Tieman is an award-winning business coach, mentor, and entrepreneur with more than 30 years of experience supporting startups, micro businesses, and growth-focused enterprises across Australia. As the founder and director of Complete Business Solutions (AUS) Pty Ltd, Australian Women in Business Pty Ltd, and Australian Coach and Mentor, Petina is renowned for her hands-on, practical approach and her ability to drive real results for business owners. 

Specialising in supporting time-poor, hands-on owners and operators, Petina offers a holistic approach that examines every aspect of a business – from product and service mix, pricing strategies, marketing, compliance, and staffing, to funding models, financial sustainability, and strategic growth planning. She is a trusted advisor to government agencies and peak industry bodies, delivering mentoring and capability development programs nationwide. 

Petina is also a qualified life coach, counsellor, and Mental Health First Aid certified. With 14 formal qualifications across business, management, hospitality, retail, mental health, and leadership, she brings a unique blend of empathy, insight, and commercial acumen to her work. Her contributions have been recognised with numerous awards, accolades, and media features across the globe. 

Whether guiding early-stage startups or scaling established businesses, Petina is committed to empowering clients with the tools, strategies, and mindset to thrive. Petina’s core passion is to build skills, capability and capacity in others through education, empowerment, connectivity and collaboration!

Areas of Expertise:

• Business coaching & mentoring
• Startup advisory & growth strategy
• Product, pricing & service model reviews
• Grant & tender writing; procurement readiness
• Marketing & social media
• Compliance consultancy & governance training
• Resourcing & team development
• Financial sustainability & funding
• Mindset & accountability coaching
• Project and program design