Group CEO of GJI Group and Chief Strategist at Customology

A seasoned business leader with over 27 years of experience in customer engagement, behavioural insights, and business transformation. Mark has partnered with leading brands, including Youfoodz, Flight Centre Group, Suncorp, Telstra, Youi, and Bridgestone, to develop data-driven customer programs that drive retention and growth.

As Group CEO of GJI Group, a collective of nine marketing and creative businesses supporting over 750 brands globally, Mark is committed to helping businesses find, keep, and grow customers. He is also the Chief Strategist at Customology, leading the business for the past 11 years, shaping customer strategies through behavioural insights, Customer.ai, and loyalty innovation.

A recognised keynote speaker on Customer Behaviour and Loyalty, Mark has been featured in Herald Sun, 3AW693 News Talk Radio, and the Let’s Talk Loyalty Podcast. He is also the author of the published research “The Unspoken Customer”, which explores the hidden behaviours that influence customer retention and brand advocacy.

Areas of Expertise:

• Customer Growth Strategy
• Customer Lifecycle
• Customer Loyalty Strategy
• Business Transformation
• Data Intelligence and Transformation