Ali Wong is a highly experienced digital marketing specialist with a unique career encompassing 20+ years in integrated marketing communications and entrepreneurship and the founder of The Women of Colour Founders Network.

Singaporean born and bred, Ali migrated to Australia in 2004 and has since worked with recognised brands such as CBA, Tourism Queensland, Microsoft, Apple and Johnson & Johnson.

Ali and her husband then co-founded a boutique digital marketing agency in Sydney with her husband and ex-colleague working with ING Direct, Tropfest and Pizza Hut amongst other brands which they then sold after 6 successful years in business.

Ali has been a volunteering as business business mentor with the Queensland Government’s Mentor for Growth program for over 2 years and is also a career mentor with the Victorian Government’s ‘Mentor Match’ program.

Now a certified NLP and Time Line Therapy Practitioner, Ali is also the founder of her coaching business, Alicent Wong Coaching, working with migrant female founders/businesswomen and female marketing professionals to help them build thriving businesses and level up in their marketing careers spearheaded by a growth mindset.

Ali was shortlisted as a finalist for the B&T 2022 Women in Media awards and one of 35 participants for the first Cohort of the 2022 Anyone Can Entrepreneurship program for BIWOC founders.

Areas of Expertise:

• Digital marketing strategy
• Communications strategy
• NLP and Time Line Therapy
• Business and career mentorship