This interactive workshop helps business owners and leaders unlock the real drivers of growth by getting sales and marketing working together. Participants will learn how to identify hidden friction points, improve lead quality and conversion, and turn team tension into practical momentum.

Through hands-on activities and proven frameworks, attendees will gain clarity on how to align sales and marketing, build better habits and systems, and create a more collaborative approach to growth. The focus is on practical solutions that can be implemented immediately to drive better results.

KEY TAKEAWAYS:

• Learn a straightforward framework to assess and strengthen sales and marketing alignment in your business
• Use hands-on tools to quickly identify and resolve common roadblocks that cost you revenue
• Discover how to embed new habits and systems, including targeted team reviews and affordable AI tools, so alignment becomes part of your weekly rhythm

Target Audience: This workshop is ideal for business owners, leaders and managers from organisations with at least two salespeople or a dedicated marketing function, particularly where growth has stalled or results are not meeting expectations. It is especially relevant for businesses looking to improve lead quality, accelerate conversions and strengthen collaboration between sales and marketing to support sustainable growth.

Anna Dunsdon

Anna is a Virtual CMO who has led marketing and brand strategies across corporates, SMEs, and scale-ups in Australia and New Zealand. She specialises in building systems and strategies that align customer journeys with business growth, bringing clarity and direction to teams that need to move fast without losing focus.

Alex Primus

Alex is a Virtual CRO with a background in enterprise sales and revenue operations. She helps organisations optimise their sales processes, embed scalable systems, and turn strategy into consistent results. Her strength lies in making complex sales environments easier to navigate, empowering teams to convert opportunities with confidence.

Together, Anna and Alex bring a dual perspective as Directors of Nimble Growth, marketing leadership and sales enablement that cuts through the noise and gets teams working as one to drive sustainable growth.