For those unfamiliar with trade mark protection, it can seem shrouded in mystique and legal terms. This workshop aims to de-mystify trade mark registration and empower business owners to identify their brands, understand goods and service classification, and become familiar with the Australian trade mark registration process

KEY TAKEAWAYS:

• From application to registration: gain an overview of the Australian trade mark registration process.
• What is a trade mark: word marks, logos and more!
• Brand selection: common pitfalls to avoid.
• Goods and services classification: identifying the goods and services classes relevant to your business.

This is an entry level trade mark workshop, ideal for business owners or start-ups with little to no trade mark experience.

Chelsea Peters, Senior Associate, Spruson & Ferguson

Chelsea is a Senior Associate with one of the largest intellectual property providers in the Asia-Pacific. As a registered trade marks attorney, Chelsea works with exciting local and international brand owners across a wide range of industries and trade mark matters, with expertise in filing and prosecuting trade mark applications in Australia and internationally. Chelsea is a member of The Institute of Patent and Trade Mark Attorneys of Australia and The Intellectual Property Society of Australia and New Zealand Inc.