Expertise matters. But it isn’t what makes an expert memorable.

Many specialists, advisors and practitioners have deep knowledge, strong experience and a genuine ability to help their clients. But in a crowded market, capability alone is rarely enough to stand out.

The challenge is that many expert brands are built around what they do, rather than what they believe.

The strongest brands are often built around a core belief, perspective or point of view. It’s the lens that shapes how they see the problem, how they create value, what they stand for, and why clients choose them.

In this workshop, we’ll explore how to uncover the beliefs, opinions and perspectives that sit underneath your approach, how those ideas make your work distinct, and how they can become the foundation of your positioning, messaging, thought leadership and brand.

Because strong expert brands aren’t built on services or offerings alone. They’re built on beliefs.

KEY TAKEAWAYS:

• Understand why expertise alone isn’t enough to build a memorable and trusted brand
• Identify the beliefs, opinions and perspectives that shape your work
• Learn how a clear point of view can shape your positioning, messaging and thought leadership
• Walk away with practical prompts to help define what you want to be known for

Target Audience: This session is designed for consultants, advisors, professional service providers, and subject matter experts who sell expertise, advice or knowledge-based services.

Olivia Muir, Found of Venn Co.

Olivia Muir is a Brisbane-based brand strategist with more than 20 years' experience across brand, marketing, customer experience and business strategy.

She works with consultants and service-based businesses to clarify what they want to be known for, sharpen their positioning, and align their business, brand and marketing.

Drawing on experience across agency, government, higher education and the not-for-profit sector, Olivia takes a practical and commercially focused approach to branding. Her work sits at the intersection of business strategy, customer insight and brand, helping businesses find their edge, communicate their value more clearly and build brands that people remember.