Olivia Muir is a brand consultant and strategist with an interdisciplinary background and two decades of experience across all facets of brand building - from brand design and creation to brand marketing, research, experience, management, and growth.

As an independent consultant, Olivia works with founders and leaders who are at a point of change in their business journey, helping them elevate, pivot, reimagine or redesign their businesses from the inside out.

Her approach to brand refreshes or rebrands is research-driven and blends business, brand, creative, and marketing strategies to design meaningful change—avoiding vanity rebrands that don’t move the needed. Olivia aligns commercial ambitions with customer-focused brand strategies to solve business challenges, providing clarity and driving growth.

Before starting her consultancy in 2021, Olivia held diverse roles in small business, non-profit, government, cultural arts, marketing agencies, and higher education. She ran everything from grassroots campaigns on an arts budget to leading creative teams to deliver national brand projects and campaigns. Olivia holds a Bachelor of Design and a Master’s in Business (Marketing).

Outside of work, you’ll find Olivia experimenting with cooking and baking in the kitchen or trying a new (or long-loved) eating spot in Brisbane.

Areas of Expertise:

• Brand
• Business Development
• Business Strategy
• Customer Experience
• Marketing
• Transformation & Growth