Driven by purpose, Mandy brings over two decades of experience as a seasoned business operator, leader, and consultant, crafting growth strategies that blend marketing, communication, and collaboration. Mandy specialises in helping business owners create sustainable, adaptable concepts and strategies to navigate changing trends and challenges, from the start-up phase through to preparing for exit, with particular expertise in tourism, hospitality, retail, and events.

Mandy’s unique perspectives and methods in marketing and communications strategy enable her to clearly articulate the value proposition, building solid foundations for business growth. As a heart-led operator, Mandy conducts thorough reviews to identify improvement opportunities and craft strategies aligned with business goals, focusing on small to medium businesses.

Mandy has worked as both a business owner and a senior leader, creating unique, sustainable concepts that deliver lasting impact. Her experience spans tourism, hospitality, food and beverage operations, community engagement and events, with transferable skills applicable to industries such as health, property development, agriculture, horticulture, innovation, tech, cultural and Indigenous business, travel, wellness, and retail.

Mandy is passionate about helping business owners build their authentic value propositions, find their voice, and share their stories. She has a lifelong commitment to establishing a connection to place of origin in product and experience branding. Currently, Mandy teaches as a Casual Academic – Tourism at The University of Queensland at the UQ Business School and mentor with the Queensland State Government’s Mentor 4 Growth Program and at the Brisbane Business Hub.

Mandy enjoys helping new business owners find their path and engaging in robust, complex matters with a broad, creative approach. I believe in challenging the status quo to find better ways of doing things.

Areas of Expertise:

• Business Growth – Advisory & Strategy
• Business Engagement & Activation Strategy
• Brand Narrative & Marketing Strategy
• Change Management
• Industry Advocacy – Tourism & Hospitality
• Member & Association Framework Modelling
• Navigating different life or career stages